Project
Vietnamobile visual identity
Discipline
Brand identity
Visual frameworks
Typography
Campaigns
Digital experiences
Stakeholder communications
Credit
Developed in collaboration with WHAM.
Vietnamobile is one of Vietnam’s fastest-growing mobile networks, known for its youth appeal and bold personality. Working with WHAM, Treble evolved the brand identity to support its ambition of becoming a digital lifestyle enabler for urban millennials, while preserving its existing recognition and equity.
The refreshed identity introduced a more dynamic visual language, including a new logo designed to suggest movement, immediacy and progress. A bespoke lowercase logotype created a more contemporary and informal tone, supported by the brand signature “Always. Now.”
The identity system used a vibrant orange-led colour palette, rich gradients and energetic photographic art direction to create a confident brand expression rooted in urban youth culture. The result was a distinctive visual framework designed to feel immediate, optimistic and relevant across digital, campaign and customer-facing communications.
