Vietnamobile is one of Vietnam’s fastest-growing mobile networks, known for its youth appeal and bold personality. To help the brand realise its ambition of becoming the ultimate digital lifestyle enabler for urban millennials, Treble collaborated with London-based agency WHAM to deliver a refreshed identity.

We evolved the existing brand, preserving its equity while reimagining its visual language. The dynamic new logo reflects forward movement and progress, shifting from a static form to one charged with energy. A bespoke logotype set in lowercase brings a more contemporary, informal tone. Central to the new identity is a brand signature – Always. Now. – encapsulating immediacy, presence, and relevance.