Project
Piermont visual identity
Discipline
Brand identity
Visual frameworks
Typography
Guidelines
Digital experiences
Environmental graphics
Credit
Developed by Treble.
Piermont provides agile property investment opportunities for investors and vendors across Wimbledon and South West London. The brand needed a cohesive identity that would distinguish it in a crowded property market — extending beyond a logo to create clarity, refinement and a distinct tone across communications.
The identity drew subtle inspiration from 1980s and early 1990s outdoor sportswear, luxury fashion and tennis culture — nodding to Wimbledon without becoming nostalgic or overly literal.
The visual system was anchored by a dynamic mark suggesting motion and precision, paired with a restrained palette and elegant typography. A recurring motif of horizontal bars, reminiscent of scoreboards and tennis court lines, created a flexible graphic device across digital, print and environmental applications.
The result was a distinctive and adaptable identity that gave Piermont a more refined, ownable presence across key touchpoints.
