Brand Guidelines
Brand Identity
Brand Voice
Digital
Art Direction
Piermont provides agile property investment opportunities for investors and vendors in Wimbledon & South West London.
Piermont approached us to develop a cohesive identity that would distinguish the brand in a crowded market. The brief called for a system that extended beyond a logo—delivering clarity, refinement and a distinct tone across all communications.
Inspired by 1980s–early 1990s outdoor sportswear and luxury fashion—particularly tennis, nodding to Wimbledon—the identity references this world subtly, without veering into nostalgia.
The visual system is anchored by a dynamic mark, evoking motion and precision, paired with a calm, confident palette and elegant typography.
A recurring motif of horizontal bars—reminiscent of scoreboards and tennis court lines—runs through digital, print and environmental applications, tying messaging and visuals together.
The result is a distinctive, flexible identity that elevates Piermont’s position, enabling consistent, elegant communication across every touchpoint.
