Brand Architecture
Brand Guidelines
Brand Identity
VCCP (The VCCP Group) is a globally recognised integrated communications agency headquartered in London, UK.
Known for its bold creativity and collaborative approach, VCCP has grown into a global network with offices in key cities such as Madrid, New York, Prague, Shanghai, Singapore, and Sydney.
We collaborated with VCCP to design a cohesive and impactful brand identity that reflects the group’s unique brand architecture and diverse global presence. Our approach centred on developing a visual language that is both bold and vibrant, capable of resonating across the agency’s multiple sub-brands, disciplines, and international offices.
The identity was designed to be deliberately simple yet highly adaptable, ensuring consistency while allowing flexibility for different contexts and touchpoints — from digital platforms and printed materials to environmental graphics and internal communications. By focusing on clarity, confident colour usage, and strong typographic principles, we created a system that not only communicates VCCP’s challenger spirit but also supports its integrated, collaborative ethos across all levels of the organisation.
