Project
VCCP visual identity system
Discipline
Brand identity
Visual frameworks
Brand architecture
Typography
Guidelines
Digital experiences
Environmental graphics
Credit
Developed in collaboration with VCCP.
VCCP is a globally recognised integrated communications agency headquartered in London, with a network spanning multiple offices, disciplines and specialist sub-brands.
Working with VCCP, Treble designed a cohesive visual identity system that reflected the group’s bold creative character, collaborative culture and international presence. The work needed to support a complex brand architecture while remaining simple, confident and easy to apply across the wider organisation.
The identity was deliberately simple, bold and highly adaptable — creating consistency while allowing flexibility across different contexts and touchpoints. Confident colour, clear typographic principles and a flexible visual language helped express VCCP’s challenger spirit while supporting its integrated, collaborative ethos across the organisation.
