Treble developed visual identity system work for Vodafone while working with Brand Union. The project formed part of a global brand refresh, translating the identity across retail, packaging, digital, campaign and communication applications.
The work focused on creating consistency across a large-scale brand environment, with clear rules for typography, layout, imagery and application. Designed to operate across multiple markets and channels, the system helped support a more coherent and flexible visual language for one of the world’s most recognised telecoms brands.
