Art Direction
Reporting
Little Freddie is a premium baby food brand that originated in the UK. The company focuses on producing organic, nutritious, and tasty meals and snacks for babies and toddlers.
Since 2020, we’ve designed three of Little Freddie’s sustainability reports.
The reports delivered a compelling narrative through its crisp layout, intuitive signposting, and seamless structure, making complex information accessible. What truly set it apart was the vibrant use of brand elements, brought to life with bold art direction that was both visually dynamic and true to Little Freddie’s personality. It wasn’t just a report—it was a visually engaging journey through their ethical and environmental commitments, setting a new benchmark for sustainability storytelling.
