Project
Sustainability report 2022
Discipline
Reports
Long-form documents
Information hierarchy
Data-led layouts
Print and digital outputs
Stakeholder communications
Credit
Developed by Treble.
Little Freddie is a premium organic baby food brand with a strong focus on nutrition, responsible sourcing and sustainability. Since 2020, Treble has designed a series of sustainability reports for the brand, helping communicate its ethical, environmental and social commitments with clarity, warmth and energy.
The reports needed to present detailed sustainability information while retaining the warmth, colour and personality of the Little Freddie brand.
The design approach used vibrant brand elements, confident layouts and intuitive signposting to make complex information accessible and easy to follow. Bold visual storytelling helped bring energy to the reports, creating a distinctive editorial experience that felt both credible and true to the brand’s character.
