Project
Juniper visual identity
Discipline
Brand identity
Naming and positioning
Visual frameworks
Typography
Packaging
Digital experiences
Credit
Developed by Treble.
Juniper is a natural health consultancy specialising in naturopathic and herbal medicine. Alongside consultancy services, the business produces its own range of herbal teas and remedies from an in-house dispensary, requiring an identity that could work clearly across print, packaging and digital applications.
Treble developed a brand identity centred around a name that evokes nature, warmth and wellbeing.
The identity combined a vibrant, contrasting colour palette with a distinctive brand mark inspired by a Viking sigil for good health. A custom logotype, influenced by humanist typography, gave the system warmth and clarity while helping Juniper stand apart from more expected visual conventions in the wellness sector.
Applied across stationery, templates, brochures, packaging and the website, the system created a calm but distinctive visual language for the brand.
