Naming
Positioning
Brand Identity
Brand Voice
Digital
Art Direction
Packaging
Juniper is a natural health consultancy specialising in naturopathic and herbal medicine. The business needed a clean and distinctive brand identity to span print materials (such as stationery, templates, and brochures), packaging, and a website. In addition to offering consultancy, Juniper also produces its own range of herbal teas and remedies from an in-house dispensary.
We developed a brand identity centred around a name that evokes nature and warmth. A vibrant, contrasting colour palette sets Juniper apart from typical competitors in the wellness sector. The brand mark—a reinterpretation of a Viking sigil for good health—is paired with a custom logotype inspired by a humanist Futura typeface. This forms the foundation of a flexible brand system, expressing clarity, calm, and natural balance across all applications.
